CG Adewale Pledges to strengthen Nigeria's reputation globally as he chairs NRMG committee

...set to promote the culture of 'reputation consciousness'

ZAINAB JUNAID

As part of a renewed commitment and deliberate effort to strengthening Nigeria's reputation globally, the Comptroller General of Customs, CGC Bashir Adewale Adeniyi MFR, has pledged to contribute his quota in addressing critical reputational challenges that have affected Nigeria as a country. 

Adewale made the pledge at the inauguration of the Nigeria Reputation Management Group (NRMG) committee held on Thursday 23 November 2023, in Abuja.

NRMG is an initiative established by the leadership of Nigerian Institute of Public Relations (NIPR).

Commending the leadership of NIPR for this initiative, Adeniyi said the idea is coming at the time leaders are deliberating on how to revamp the country's image. 

According to him, “For the current leadership of the Nigerian Institute of Public Relations (NIPR), which I am a proud Fellow, let me commend you for sustaining this vision and escalating it to this level. I urge you to continue to accord priority attention and seriousness to this Committee to achieve the set goals. The success of this initiative will give a major boost to the relevance of the Institute; hence, no efforts should be spared.” 

He said, “Reputation plays a key role in every aspect of human endeavour and any individual, organization, state or nation that wants to be taken seriously and be on top among peers must make deliberate effort to promote the culture of “reputation consciousness”. 

“Unfortunately, the society, especially, many African nations have not recognized the power of reputation in turning their economies around. Though intangible in nature, reputation if properly understood, effectively planned, efficiently harnessed and well deployed, will position any country for greater value, global relevance and remarkable competitiveness.

“this great idea of NRMG is a product of an Institute whose mandate revolves around reputation building and management. More importantly, the project, which is designed to deliver value to the country will be driven by competent and reputable industry experts. From the Committee’s Terms of Reference (ToR), I see a well conceived initiative with the potentials of advancing the course of our nation.”

He however, bemoaned the poor global perception rate of Nigeria and how it has negatively impacted the nation’s economy but stressed that NMRG initiative will help yield the right results.

Adeniyi later gave his consent to serve as the Chairman, NIPR Nigeria Reputation Management Group (NRMG) Committee, saying he is responsive of the enormous value the project will add to Nigeria as a whole.

His words,”May I assure the Institute and our stakeholders across the nation that I will do my best to ensure that the objectives of this important initiative are achieved. 

“May I also use this medium to call on the governments at all levels, organizations, individuals and other stakeholders involved in Nigeria project to give reputation matters priority attention, as every reputational error from individuals, organizations or government distorts development, affects our global outlook and rating, thus retards progress.

“On behalf of my team (members of the Committee), I accept this responsibility to serve as the Chairman, NIPR Nigeria Reputation Management Group (NRMG) Committee because I know the enormous value this project will add to our country, Nigeria.

“I also commend the Council of the NIPR under the leadership of the President, Dr. Ike Neliaku for the giant strides recorded within the first three months in office. I am quite impressed and wishing you all the best as you handle the affairs of the Institute,” He concluded.