Abu Dhabi-based food and beverage concept development and investment company, The Roller Coaster Restaurant LLC, part of Group JWA, has opened its first UAE outlet with the launch of ROGO’S, a roller coaster inspired casual dining venue located in the capital’s latest retail hotspot, Yas Mall.
A one-of-a-kind dining concept with unique visual appeal both on and off the plate, the focal point of the 14,000-square foot restaurant is the network of 30 individual roller coaster tracks that loop, spiral and spin in and around diners to deliver an exciting menu of international comfort food directly to each table.
“The UAE is globally acknowledged as a groundbreaking destination for world firsts and with the world’s fastest roller coaster, the Formula Rossa, part of the neighbouring Ferrari World experience, ROGO’S offers a spectacular culinary experience for fun-loving diners looking for a new and exciting dining adventure,” said Jessica Wadih Al-Absi, Chairman & CEO, Group JWA.
“Each table has its own individually designed roller coaster track and a unique silent delivery system that thrills diners as they get to watch their food make a gravity-defying 360-degree journey to their table. Our state-of-the-art technology makes dining fun as it transports both cold and hot food and drinks along the multi-spiral, double loop and tornado tracks,” she added.
As well as its hi-tech high-flying food delivery system, the 378-seat restaurant provides guests with a fully integrated ordering system in the form of individual handheld tablets that allow them to order from the carefully crafted menu of delicious specialties.
The extensive menu covers all the culinary bases with dishes from the Americas to Europe and Asia. Signature dishes range from an Asparagus and Sweet Pea Risotto, topped with a Crispy Poached Egg and Hollandaise Sauce, to the DIY ROGO’S Tornado Burger, which offers a choice of 13 different toppings and a multitude of combinations. Those with a sweet tooth can enjoy the Upside-Down New York style Warm-Baked Cheesecake or the Sticky Date Pudding with Salted Caramel Ice Cream.
“Another unique element to the ROGO’S experience is the way our food is served. Each dish is presented in individual pots, making it a real journey of discovery from start to finish, and one that we know will resonate with children and fun-loving adults alike; because who doesn’t enjoy eating straight out of the pot?” noted Al-Absi.
British executive chef Paul Owens heads up the 34-person culinary team and has developed the menu to reflect dishes and flavours from across the globe using the freshest, highest quality ingredients and innovative combinations.
The Yas Mall location is the brand flagship and the first in what Al-Absi confirms will be a series of ROGO’S restaurants in both the UAE and the rest of the region.
“The global trend today is moving towards the development of eating and dining experiences that are fun and memorable; both our concept and our menu reflect this whilst, at the same time, consistently delivering on our commitment to quality, freshness and creativity,” she noted.
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